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Chapter 8: Step 5: Evaluation & Replanning |
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Monitoring is often paired with evaluation because often the same or similar survey tools may be used to answer specific questions about program progress and program impact. Successful M&E requires that a baseline study be conducted prior to initiation of the intervention. This helps establish the behavioral status quo and allows researchers and planners to decide upon desired behavior change. Typically, demographic variables, knowledge, attitudinal, and practice questions, as well as health-seeking behaviors are assessed. Developing a Dashboard [PDF] for your project can help planners identify which indicators should be regularly tracked throughout the project. Sometimes communities or sites where no intervention was conducted are also incorporated into a study. These control sites help distinguish the impact of the intervention from other potentially confounding influences. For example, a national-level campaign may raise awareness in all communities, including those without the IPC program. Typically if an intervention is found to be successful, the control sites are among the first to receive program activities during scale-up. An adequate M&E design [PDF] includes additional research conducted at regular intervals throughout program implementation. M&E Plans [PDF] can include regular tracking of Dashboard [PDF] indicators, a shortened KAP survey for program participants, as well as qualitative reports from the field. The information from these endeavors allows planners to monitor field activities to ensure that the program is not encountering any obstacles and that it is having the desired impact. Monitoring data can be used to justify changes and adjustments in program activities if necessary. |
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Evaluation measures the success of the program. Evaluations are used to assess program reach and impact on the selected knowledge and behavioral indicators that your program works to change. The measure of a truly successful campaign is one in which changes in behavior can be correlated to the exposure of your specific campaign.
