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Chapter 5: Step 2: Strategic Design
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By the end of chapter 5, the reader will
be able to:
- Develop program objectives
- Develop a strategic design plan that includes: objectives,
an outline of program activities, a timeline, a budget,
a hiring plan, and an M&E study design.
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 Developing
a comprehensive strategic design plan will help lay the groundwork
for program development including message development, management
goals and structure, and monitoring and evaluation objectives.
Clarify Program Objectives
It is important to establish program objectives that the entire
project team can use as a basis from which to work. Throughout program
development stages, these objectives can be used as a reference
point to ensure that program design and implementation is on track.
Objectives should be specific, measurable, appropriate for the population
in question, realistic, and accomplishable within a specific time
period.
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Program Objectives Example
The Safe from Harm IPC program that was developed in affiliation
with the delayed sexual debut regional communication was based
on formative research findings that indicated that adolescents
were not receiving adequate information about sex, HIV/AIDS,
and other social pressures from parents, despite the fact
that they looked to parents as a trusted information source.
The campaign, therefore, was designed with several objectives
in mind:
- Equip parents with knowledge and skills to act as in-home
sex educators for their children
- Give adolescents opportunity to enhance communication
skills & risk perception
- Provide parents and adolescents with forum to practice
and utilize skills
- Ultimately encourage youth to delay sexual debut
These objectives are specific, realistic, and accomplishable
within a short time-frame, and an M&E strategy was designed
based on the communication skills instilled in the workshop.
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< < Chapter 4 | Program
Activities > >
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